GradLime: education for regular people Posts

Degrees

Degrees

Degrees

Degrees

Degrees

In the 90s, you could land a high-paying job in the field of information technology with just a high school diploma. Unfortunately, that doesn’t always cut it anymore. While some…

Degrees

Accounting is often referred to as “the language of business.” Skilled accountants use standardized methods to translate financial data into information that business leaders, investors, employees, government officials, and individuals…

Degrees

Take a look at some of the most successful tech companies of our time and you’ll notice they all have something obvious in common: stellar design. Companies like Microsoft, IBM,…

Degrees

We all have at least one golden search term or keyword we’d love to rank for—and we’ve all heard plenty of different people telling us their secret front-page-of-Google formulas. It gets a little dizzying keeping all the approaches straight.

So, I made in infographic mapping out not one, but six strategies that real-life people (including me!) have used to rank for specific keywords. This draws on advice and examples from Neil Patel, Brian Dean, Buffer, Noah Kagan, and a few others, plus a little flow-chart magic from Laura Kranz (my wife and partner at GradLime).

How-tos

One of the worst feelings in the world of inbound marketing and enrollment is to write an incredible blog post, publish it, share it, and then … crickets.

I actually just shuddered a little bit thinking about it. (Because I have been there way, way too many times!)

It’s a lot better when the opposite happens: when you experience the thrill of seeing an expert in your space share and promote your content for you. This piece will give you a practical, actionable approach to writing and designing the kind of content that VIPs love to share with your audience.

how-to-get-influencers-to-share-your-content-infographic

Infographic by Laura Kranz

Tools you will need

Apart from the standards like a word processor, email, and Google’s search engine, I recommend using Buzzsumo to pull these strategies off. You can use the free version for the strategies I outline here, but trust me: the paid version makes this even easier to do.

Let’s begin!

How-tos