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Category: How-tos
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Application essays are one of the most intimidating parts of applying to college. It’s the only thing you can’t copy-paste, and each one takes time and energy to do well.…
There are plenty of legitimate reasons why students drop out of high school. And for most students who do, there’s a combination of eight or more reasons why they didn’t…
We all have at least one golden search term or keyword we’d love to rank for—and we’ve all heard plenty of different people telling us their secret front-page-of-Google formulas. It gets a little dizzying keeping all the approaches straight.
So, I made in infographic mapping out not one, but six strategies that real-life people (including me!) have used to rank for specific keywords. This draws on advice and examples from Neil Patel, Brian Dean, Buffer, Noah Kagan, and a few others, plus a little flow-chart magic from Laura Kranz (my wife and partner at GradLime).
One of the worst feelings in the world of inbound marketing and enrollment is to write an incredible blog post, publish it, share it, and then … crickets.
I actually just shuddered a little bit thinking about it. (Because I have been there way, way too many times!)
It’s a lot better when the opposite happens: when you experience the thrill of seeing an expert in your space share and promote your content for you. This piece will give you a practical, actionable approach to writing and designing the kind of content that VIPs love to share with your audience.
Infographic by Laura Kranz
Tools you will need
Apart from the standards like a word processor, email, and Google’s search engine, I recommend using Buzzsumo to pull these strategies off. You can use the free version for the strategies I outline here, but trust me: the paid version makes this even easier to do.
Let’s begin!